A Message from the President

Mencius once said that "the superior man has three delights", one of which is to "get from the whole world the most talented individuals, and teach and nourish them." Yingcai (literally 'the most talented individuals') University received its name after the wise sayings of this great ancient Chinese philosopher. When Shandong Yingcai University was established in 1998, it was the dream of its founders to set up a top private university with significant position and influence in China. Through two decades of development and many milestone breakthroughs, this dream has turned into reality.

As a degree-offering higher education institution fully qualified and officially approved by the Chinese MoE, we are now the largest private university in China, staying No. 1 in the Comprehensive Private University Ranking, and Top 3 in the Private HEI Ranking in 5 consecutive years. With the first ever National Choicest HE Course among all private institutions, and the only Nationally Distinguished Teaching Expert, Nationally Renowned High-end Teaching Expert with Special Stipend, National Undergraduate Teaching Team, and Demonstrative Experimental and Practical Teaching Center at the National Level, we are able to combine prevailing academic teaching with research and innovation.

Yingcai sees as one of its key success factors the seamless integration of classic higher education and career-oriented practical training. Our 8 mega-scale practical traing centres as well as over 100 off-campus corporate training bases add great value to our students, as reflected in our outstanding social reputation and award winning graduate employment rate. Yingcai was acknowledged by the MoE in 2013 as the only private university of the country among "Top 50 National HEIs in Graduate Employment". In an official survey conducted by the National Bureau of Statistics, Yingcai ranks No. 1 in employer satisfaction among all degree-offering institutions across provinces.

We encourages our students to pursue academic excellence, and much more beyond that. As a rising star with integrity, entrepreneurship and quality at its heart, Yingcai prepares its students applicable skills and first-class global vision, which will help them go a long way in achieveing their professional and personal goals.

Welcome to Yingcai, where one of your most exciting, fulfilling and unforgetable experiences awaits.


Professor Xia Jiting
President of Shandong Yingcai University

Shandong Yingcai University
Tel: 0086-531-88253109, Fax: 0086-531-88257501